Create Advanced E-commerce Search in 10 Steps

This article is a step-by-step guide into how you can build an amazing search experience — from spelling correction to NLP.

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Adding basic search to an e-commerce store is easy. Building great, measurable search experiences — and iterating high performance product discovery — is very difficult and often requires an entire team of search engineers.

We set out to change that. Our goal was to make a service to not only streamline the construction of great search but also the analytics and data workflows to create an ongoing flywheel of continual improvement. We wanted to put that power into the hands of any developer.

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