A lot of internal search users are new visitors to your website, driven there by a google search or a quest for a specific product. Returning visitors are more likely to be a regular browser of your product range and familiar with your site’s navigation. Therefore its critical to capture new users via the search function, to increase your customer base. For a complete analytics picture, its essential to know what people searched for when they arrive on a certain page on your website.
Consider the following graph from Twitter user Ian Maude.
Why does Google make more money than Facebook, LinkedIn, Twitter etc, combined?
It has everything to do with intent. Google are the best in the business at monetising your intent via all the little paid ads that appear every time you search for something. Intent, expressed through search, is valuable.
Which kind of suggests the search experience on your website is just as valuable. Let your users find what they want faster and more accurately and they are more likely to buy or explore further on your website, giving you more page views and more dollars.
Is your search experience lacking?
Contact Sajari today for a free site search analysis.
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Looking to improve your site's search?
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